We’ve reached our final destination. This train, errr, guide ends here. But while this may be the end of this guide, it is the start of the reframing journey. Up to this point, we have covered why aviation needs to be reframed and why now is the time to do it; we have set a course to where this path could potentially take us; and we have explained how reframing can be practically applied by you through the networks you are embedded within.

You now have the tools to embark on your own journey, one where you will challenge the dominant narratives, build collaborative relationships with like-minded campaigners and, in some way, lay the foundations for a better mobility system and a new economy. So, here we are, changing. The reframing train is sat at the platform and the seats are filling up. People are conversing and laughing, the atmosphere full of possibilities. 

As we pull out of the station and gather momentum, the shifting landscape outside of your window offers glimpses of different futures and alternative worlds, yet to be born. Your fellow travellers see these alternative futures too. Although they may have different end-points, you are all going in the same direction. The real work is yet to begin, but you have the tools to bring those new worlds – those enticing futures – into existence.


This guide covers only a specific and small part of communication for social change and climate justice. See the following websites for more resources on impactful communication, 
effective campaigning, visionary framing and more.

Beautiful Trouble:
Center for Story-based Strategy:
Climate Visuals:
Digital Charity Lab:
Earth Defenders Toolkit:
Framing Climate Justice:

NEON – New Economy Organisers Network:
New Economics Foundation:
PIRC.Public Interest Research Centre:
Project Inside Out:

Rapid Transition Alliance:
Seeds for Change:
The Commons. Social Change Library:
Training for Change: – Resources:


We are grateful for the work of all the activists, movement organisers, authors, researchers and the multitude of people whose work directly and indirectly provided the basis for this document.

Our sincerest gratitude goes out to the many Stay Grounded network members and partners, as well as to our colleagues from the Stay Grounded campaigners team and members of Stay Grounded’s ‘Turtles’ advisory board who took the time to provide valuable feedback on early drafts of this guide.

A huge thank you also to those who drafted the stories that accompany the new narratives in Chapter 4, namely Jonas Asal from Robin Wood, Inés Franceschelli & Ángel Tuninetti from Heñói, Pablo Muñoz Nieto from Ecologistas en Acción, and Sandeep Shinde from the Karad Airport Expansion Opposing Task Force.

This guide would not have been possible without the incredible input, feedback and support from each of these people and many more from our community around the world.

Thank you.